The Sweet Smell of Tradition

The first thing your sense of smell picks up in an Arab house is

the heady aroma of Oud wafting in the air.Oud is considered as a supreme fragrance in the Gulf countries.

It is burned as a mark of respect and hospitality and is a traditional gesture of welcoming and honouring guests. In fact, Oud is considered an important feature at most social occasions

Oud, which simply means wood in Arabic, has an extraordinary pedigree. Also known as aloes and agarwood, Oud is found in the forests of South East Asia

Oud is very strong. It gives a powerful scent that lasts for 24 hours. Even after you wash it stays on your skin and in your hair and clothes,

The smell of an expensive variety of oud stays longer

.

In fact, you leave a trail of scent behind when you use the expensive Oud. I have grown up with the fragrance of Oud in my house as all my family members actively use it. So for me it is part of my everyday ritual of getting ready.

The ravenous demand for Oud is outstripping supply thus making this sweet incense more precious than gold.

Oud perfumes are much more expensive than the international brand which is why it is not possible for us to use it on a daily basis but for special occasions only

The Aloeswood oil termed as 'Oud' in the Middle East is highly valued for its fragrance, it can go upto astonishingly high prices due to the level of demand that exists. It is worn on clothes and skin, mainly used by men during special occasions such as Eid and Friday prayers.

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